Working for your Why SHARE This post is part of CBWomen series. We’ve been sharing the unique, uplifting and trailblazing stories of women leaders throughout the Coldwell Banker Network ATHENA SNOW This is a contributor post by Jane Harrison Fisher, COO of Coldwell Banker Caine. When you know your “why”, it helps you navigate life with purpose – even when difficult questions and decisions arise. Knowing your “why” is being in tune with what is most important in y... read more

With Our North Star Found, Now the Journey Begins SHARE Three Rights and a Left, Best Practices for a Rebrand DAVID MARINE Before we set out with Project North Star, I made sure Coldwell Banker established our “three rights and a left” – what I think of as best practices for a rebrand: The right reason The right team The right timing And once you’ve headed down the road, doubts must be “left” behind It might sound like a pun, but to me it resonates with our mis... read more

How to Seal the Deal; Why Third-Party Recommendations Matter to Women 9 out of 10 women trust brands, like Coldwell Banker, that carry the Women’s Choice Award seal of approval ATHENA SNOW This is a contributor post by Lynn Conrad, Brand Ambassador with Coldwell Banker Real Estate Globally women consumers control 20 TRILLION dollars of spending power and in the U.S. make or influence 91% of home buying decisions. When women are driving these kinds of decisions and have that kind of spending power, the Wo... read more

Why Smart Home Matters for Real Estate Roger Pettingell of the Blue Crew explains why smart home matters in real estate and how a few key smart upgrades can make a home stand out when its time to sell ATHENA SNOW <– BACK TO CES.COLDWELLBANKER.COM We learned a lot about the hottest tech trends to come in 2018 during our time on the CES show floor, but why does smart home matter for real estate? Roger Pettingell of the Blue Crew breaks it down. Among the top reasons smart home matters for real estat... read more

Why Coldwell Banker Our “Why Coldwell Banker” series features Owners, Brokers, Agents and Marketers explaining why Coldwell Banker continues to be a place they call home for their professional careers and businesses. GUSTAVO GONZALEZ For some odd reason I have always been fixated on how people spend their most valuable resource – time. Why is it that over 90,000 agents and countless others wake up each morning and continue to call Coldwell Banker Real Estate home for their professional careers and... read more