Coldwell Banker Schneidmiller Realty Blog

Read the Inman Recap of Coldwell Banker Rebranding Efforts

The excitement of Project North Star and our new logo reveal
Posted by Brianna Corey on May 21, 2019 in  Coldwell Banker  Coldwell Banker Blue
// Read the Inman Recap of Coldwell Banker Rebranding Efforts Inman reporter Jim Dalrymple II was onsite at Gen Blue to capture the excitement of Project North Star and our new logo reveal. ATHENA SNOW Inman reporter Jim Dalrymple II was onsite at Gen Blue to capture the excitement of Project North Star and our new logo reveal. Read his coverage of the rebranding efforts below from the full article, Coldwell CEO: Rebranding Efforts Not ‘Out There For a Vote’: “Coldwell Banker is making its... read more
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A Star is Born: Coldwell Banker Announces Project North Star

Coldwell Banker kicked off “Project North Star,” a transparent rebrand
Posted by Brianna Corey on May 18, 2019 in  Coldwell Banker  Coldwell Banker Blue
// A Star is Born: Coldwell Banker Announces Project North Star We’ve got some big news. Announced at Gen Blue in Las Vegas, Coldwell Banker kicked off “Project North Star,” a transparent rebrand. DAVID MARINE We’ve got some big news. Announced at Gen Blue in Las Vegas, Coldwell Banker kicked off “Project North Star,” a transparent rebrand. This isn’t your ordinary rebrand. We showed you our new logo and now the real work begins. Over the next six months, we’ll b... read more
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The Power of Media and Partnerships

The power of the Coldwell Banker brand has never been more evident
Posted by Brianna Corey on May 07, 2019 in  Coldwell Banker  Social Media
// The Power of Media and Partnerships The power of the Coldwell Banker brand has never been more evident.  The partnerships the brand creates as well as the recognition it provides is an incredible asset.  SHARON LEE Guest post by Angel Piontek   In addition to running advertising on NBC 52 weeks a year, Coldwell Banker has a partnership with an Emmy® award-winning program, Open House. Open House on NBC is the ultimate insider’s guide to what’s hot in real estate and hom... read more
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Moving Your Business Doesn’t Mean Losing Your Business

How to Maintain Success after Relocating
Posted by Brianna Corey on March 10, 2019 in  Business  Career  Coldwell Banker
Moving Your Business Doesn’t Mean Losing Your Business How to Maintain Success after Relocating ATHENA SNOW When Michelle Gray, a seasoned agent with Coldwell Banker Hickok and Boardman in Burlington, VT, decided to escape the cold and relocate to Greenville, SC, she was ecstatic to ditch her parka and snow boots. But there was one thing she absolutely wanted to take with her – her affiliation with Coldwell Banker. Although she was glad to bid the Northeastern winters adieu, Michelle was... read more
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The Coldwell Banker Way of Advertising

National advertising campaigns that have scored highest in effectiveness for the real estate category five years running
Posted by Brianna Corey on February 25, 2019 in  Coldwell Banker  Real Estate
The Coldwell Banker Way of Advertising National advertising campaigns that have scored highest in effectiveness for the real estate category five years running and innovative media activation make the Coldwell Banker Way of Advertising successful on screens big and small. VICTORIA KEICHINGER In real estate, exposure is everything. And from the top down, the Coldwell Banker brand provides it. Our national advertising campaigns have scored highest in effectiveness for the real estate category five years running*, pro... read more
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