Coldwell Banker Schneidmiller Realty Blog

With Our North Star Found, Now the Journey Begins

Three Rights and a Left, Best Practices for a Rebrand
Posted by Brianna Corey on August 15, 2019 in  CB*  Coldwell Banker
With Our North Star Found, Now the Journey Begins SHARE Three Rights and a Left, Best Practices for a Rebrand DAVID MARINE Before we set out with Project North Star, I made sure Coldwell Banker established our “three rights and a left” – what I think of as best practices for a rebrand: The right reason The right team The right timing And once you’ve headed down the road, doubts must be “left” behind It might sound like a pun, but to me it resonates with our mis... read more
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