Stellar Agents and Sky-High Sales
It is clear the brand does have an impact on business
Posted: August 27, 2019 by Brianna Corey
Stellar Agents and Sky-High Sales
Some out there in real estate like to say that “brand doesn’t matter,” but when you look at the facts, it is clear the brand does have an impact on business.
The truth is that brands hold value to people. They like having or using certain name-brand items because they might give off a sense of confidence, quality, or clout. Are you guilty of buying a $4 cup of coffee from Starbucks, just because it is Starbucks, even though you could make a cup of coffee at home? What about spending $30 on a shirt from a popular, brand-name store rather than spending $5 on one from Target? Brands mean something. And just like any other product, the Coldwell Banker brand has value to people.
This is evident because we have the benefit of a 16.5% higher average sales price than the National Association of Realtors (NAR) average price even though we operate in similar markets with other real estate companies. Why is this? Well, it’s simple math: stellar agents + stellar tools = sky-high sales.
Expertise of Agents
In the markets we operate in across the country, we are operating at the higher end of them. So, what does this mean? This means that our affiliated agents can get better sales prices through knowing the market and marketing the listing effectively. Our agents are also equipped to work in luxury markets. The Coldwell Banker Global Luxury program offers luxury certification courses and exclusive marketing tools to help agents be their best. Because of the programs and educational experiences we offer, Coldwell Banker agents hold the higher average sales price than the national average.
Coldwell Banker Tools
We make sure our agents are well-versed in all things real estate, especially technology. Agents are equipped to get the best price through our tools like CBx Technology Suite. Our agents can create efficient and effective marketing plans because they know where the where the likely buyers for each home are coming from and how to reach them thanks to CBx. We got big data and predictive analytics to support our agents. Cool, right? Well, it also works the other way too. Proprietary algorithms and machine learning identify households likely to sell even before the homeowner has shown interest. This gives our agents a leg up from our competitors because they will be the first to contact a potential seller.
In addition to having the latest technology, our agents have the opportunity to participate in training courses to expand their knowledge and their business. How do we know our learning makes a difference? Agents who took our AMP! (Achieve Maximum Productivity) Training course were more productive than those that didn’t. They had an estimated annualized 31.5% more listings and 35.3% more closed sides than agents who didn’t take the training. These statistics speak for themselves.
We are a brand of smart operators. We know how to support our agents and our agents know how to get the best for their customers. We know our math and the proof is our average US sales price of $347,093.
If you want to be part of the brand with a higher average sales price than the NAR average, visit coldwellbanker.com/careers to find out why your next move should be with Coldwell Banker.